A HIGHER STANDARD
IN PRODUCT LEADERSHIP.

CPO & Strategic Architect for the AI-First Era.

Freddy Friedman
Background

BUILDING THE
ENGINES OF INNOVATION

With over two decades of experience leading global product and engineering teams at icons like **Klarna, Amadeus, Smaato, and Amobee**, I have built my career at the intersection of complex technology and market-shifting product strategy.

I don't just "manage" product; I architect the organizational and technical frameworks that allow innovation to scale. Most recently at **Resourcify**, I led a complete transformation of the product and tech organization.

In today’s landscape, AI is the new UI, but leadership remains the core engine.

Institutional ExpertiseKlarna.amadeusSMAATOAMOBEERESOURCIFY
Executive Moats

STRATEGIC
ADVANTAGE

Distilling 25 years of global leadership into high-leverage outcomes for Boards and Founders.

Moat 01

Global Scale & Architecture

Navigating the 'Growth Chasm' for B2B SaaS platforms. I architect the technical and product frameworks that allow organizations to scale 10x without operational collapse.

Strategic Impact

  • Led 10x scale at Klarna
  • Global platform architecture at Amadeus
  • Multi-region engineering alignment
Moat 02

AI-First Transformation

Turning AI from a cost center into a competitive advantage. I rebuild organizational DNA to move beyond LLM wrappers and into true AI-native operational excellence.

Strategic Impact

  • -35% Manual overhead reduced
  • +25% Faster Time-to-Market
  • +16 pts NPS Uplift at Resourcify
Moat 03

Organizational Engineering

Building a culture of 'Builders.' I redefine roles and upskill talent to ensure that everyone in the team is an architect of value, not just a writer of code.

Strategic Impact

  • Lean cross-functional squad design
  • AI-leveraged engineering cultures
  • Mastering the PM-to-Builder shift
Moat 04

Board & Advisory Guidance

Strategic foresight for Boards and Founders. Providing the technical and product 'Due Diligence' needed for fundraising, M&A, and high-stakes market entry.

Strategic Impact

  • M&A technical due diligence
  • Fundraising strategic preparation
  • Long-term product roadmap auditing
THE AI-FIRST PRODUCT OS

METHODOLOGY

RE-ARCHITECTING DNA

Systemic redesign transforming a flexible neural network into a scalable, optimized technical foundation for AI-native logic.

THE BUILDER CULTURE

Empowering engineers with intuitive, integrated tools to rapidly move from concept to complex product development.

VALUE-TO-MARKET LOOP

A high-velocity, automated feedback ecosystem accelerating value delivery and optimizing market iterations.

SERVICES

WHAT WE DO

FRACTIONAL
CPO/CPTO

Flexible Product Leadership for High-Growth Tech Ventures.

STRATEGIC
ADVISORY

Align product strategy with business goals & market positioning.

EXECUTIVE
MENTORING

One-on-one coaching for Product Leaders and ambitious CPOs.